British mathematician Clive Humby famously said in 2006, "Data is the new oil." But just like crude oil, raw data is not valuable on its own. Its true worth comes from how it is gathered, refined, stored accurately, and connected meaningfully.

As a compass is to a sailor, so is data tracking to a thriving company. In today's every changing marketplace, where competition is fierce, relying on guesswork is similar to a captain setting sail without direction. This goes to show that data and proper inventory management are nonnegotiable for wholesale businesses aiming to not only survive but truly grow and consistently stay ahead of their competition.

In this blog, we will take a look at the importance of data to wholesale businesses and how Flux makes data tracking effective.

Flux plays a simple but essential role in helping wholesalers operate more efficiently across the supply chain. Instead of relying on scattered spreadsheets or back-and-forth phone calls, businesses use Flux to maintain a clear, real-time view of product movement—tracking when goods are picked up from suppliers and when they are received by distributors or merchants. This visibility around both pickups and product receipts reduces miscommunication, speeds up verification, and helps everyone stay on track. Over time, the data captured through Flux—such as how quickly certain products are picked up and received—can uncover useful patterns. For instance, consistently fast-moving items might point to high demand or seasonal trends. With these insights, wholesalers can improve planning, strengthen relationships across their network, and make smarter decisions about how products flow through their supply chain.